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4 Ways to Generate Traffic to Your Website

Every business wants more website traffic. Increased traffic equals more conversions and more revenue. But this isn’t always the case. There are many factors that determine how well you’ll convert site traffic into paying customers. Understanding the ways to generate traffic to your website helps you determine the most effective approach for your business. Paid…

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Website Self-Assessment: Taking a Good Look and Making Your Site Better

Your website’s design is critical to achieving the goals you’ve set out for your business. Even if you’ve invested valuable resources into your site’s design, you should re-evaluate it in order to maximize its usability and effectiveness for you and your customers. Technology, trends, and user expectations evolve over time—and so should your website. Keeping…

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Social Media ROI: How To Know if All Your Hard Work is Paying Off

Social media is essential to your marketing strategy. Its rapid growth among online users makes it a critical factor in the success of your business. Social media marketing requires comprehensive strategies that help you reach your target audience and convert prospects into customers. Your return on investment (ROI) provides the data and validation needed to…

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The Design Component You Need to Get Better Results Online

Businesses work hard to capture the attention of future customers. But there’s one thing that’s even more critical to generating success online: credibility. When your business builds credibility for your audience, it generates stronger inbound links, social media shares, and increased revenue. Customers are bombarded by an increasing number of marketing messages and have become…

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What the Right Tests Can Do for Your Business

Marketing is both art and science. The art comes from listening and understanding the needs of users in order to customize your message and increase conversion rates.

The science comes from using analytics data to test which marketing actions provide the greatest return and why.

Yet many business owners struggle with testing and can’t figure how to use it as part of their marketing strategies.