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Website Self-Assessment: Taking a Good Look and Making Your Site Better

Your website’s design is critical to achieving the goals you’ve set out for your business. Even if you’ve invested valuable resources into your site’s design, you should re-evaluate it in order to maximize its usability and effectiveness for you and your customers. Technology, trends, and user expectations evolve over time—and so should your website. Keeping…

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What the Right Tests Can Do for Your Business

Marketing is both art and science. The art comes from listening and understanding the needs of users in order to customize your message and increase conversion rates.

The science comes from using analytics data to test which marketing actions provide the greatest return and why.

Yet many business owners struggle with testing and can’t figure how to use it as part of their marketing strategies.