Getting The Full Value of Mobile from Google

We’ve recently discussed how your business should utilize mobile in your marketing strategy.  We’ve talked about making your website responsive so that it is user friendly and aesthetically pleasing on mobile devices as well as other mobile marketing strategies.  We’ve discovered another handy-dandy tool that can up your mobile strategy game even more. The Full…

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Social Media ROI: How To Know if All Your Hard Work is Paying Off

Social media is essential to your marketing strategy. Its rapid growth among online users makes it a critical factor in the success of your business. Social media marketing requires comprehensive strategies that help you reach your target audience and convert prospects into customers. Your return on investment (ROI) provides the data and validation needed to…

Getting Them to “Take Action”

You may recall in our recent business blogging series mentions of having effective “calls-to-action” for your visitors.   Of course you are happy they’ve arrived at your website and are happily soaking up the glorious content you’ve provided, but what do they do next?  What do you want them to do next? Well they won’t know…