Web Forms: How They Work and How They Boost Your Website’s Success

Web forms are essential to today’s business websites. They allow your site’s visitors to input information that can be used for transactions, lead generation, target market research, and other functions. Web forms have transformed how legal, real estate, medical, and finance professionals complete transactions and process paperwork on line. So understanding how to use web…

Does Your Website’s Design Accommodate Users With Special Needs?

Many online users take for granted the features that today’s websites offer. But websites must consider the needs of users with special needs. Website designs that are accessible to these users can provide value to them despite any existing disabilities. Visual, hearing, and learning challenges must be considered when creating a fully functional website for…

Incorporating Media or PDF Documents Into Your Website?…Here’s What You Need to Know

Providing useful and relevant information on your website is one of the many ways that you can serve your prospective clients and achieve your law firm’s marketing objectives. Using media and PDF (Portable Document Format) documents can enhance the experience of your users and improve your site’s engagement and search rankings. They give users better…

Give Your Team the Training They Need for Effective Content Marketing

Content marketing includes tasks that require a wide range of skill sets. So your team must have the knowledge and resources to stay current with today’s content marketing strategies for selling your legal services. Making website updates, creating publishing guidelines, and distributing your content are just some of the activities that must be managed over…

The Importance of Identifying Your Law Firm’s Target Audience

Successful law firms establish credibility, trust, and loyalty among their clients. More importantly, they understand the specific needs of their audiences in order to provide the right branding message to support their business objectives. Identifying your target audience is key to developing this understanding and building your law firm’s brand. The brand message you create…

Branding

The Fundamental Components of an Effective Online Branding Strategy

Keeping up with the changing behaviors of online users and knowing what strategies are right for your business can seem overwhelming. But many of the fundamental components of developing an effective online branding strategy remain unchanged. These are the principles and strategies that provide consistent results to businesses in a wide range of industries. The…