It’s a given that search engine algorithms will always be changing. This makes site optimization for improved rankings an exciting (yet uncertain) process. I’ve seen these changes cause frustration among business owners and webmasters who want to stay ahead of the curve to maintain their hard-earned rankings. But you don’t have to live in fear…
In the early days, stuffing websites and articles with keywords was an effective, and albeit crude, way of achieving high rankings in the search engines. Those days are gone, and the ways in which keywords support SEO efforts have evolved. But you may still be looking at your keywords through a narrow lens. These days,…
Your SEO strategy is at the core of your success in search engines results pages (SERP), industry directories, and social media. Continual algorithm updates can make this part of your marketing seem like it needs the most attention.
This can come at the expense of the other vital parts of your business, such as providing greater value through your products and services.
Targeting keywords for your business is one of the biggest challenges in setting up an effective SEO strategy. Not because it’s difficult to do, but because most people have a narrow lens through which they view keywords. If you’re looking to get real results from your keyword targeting, think outside of the limitations of traditional…
You’ve probably heard the mantra “content is king” and you’ve dutifully created quality articles for your audience. Despite the amount of time and effort you’ve spent crafting your content you aren’t seeing the spike in traffic that you expect. The problem is not your content per se, but its distribution. If you expect people to…
The use of mobile devices has transformed how we interact with the web. It’s likely that you hardly even noticed the change. It’s had a dramatic impact on how businesses market and deliver their message to their audiences. Understanding how this shift to mobile affects your business will keep you current with today’s competitive marketplace,…
Increasing the success of your website requires ongoing and strategic planning. With many factors affecting the performance of your site, it’s important to remember the key principles that increase conversion rates and user engagement over time. Webmasters must know what elements are engaging readers, and which ones are making them to click the back button.…
If you are paying for web development and you seem to be constantly hashing out minutiae with your web developer, it could be that you are still the victim of misinformation. There are a lot of myths about what works for a website floating around the web. With all of the misinformation, it is no…
The last statement released by Matt Cutts, leader of the Webspam team at Google, declared that if you are using a guest posting or guest blogging strategy purely for SEO reasons, your site is in trouble. For those of you who are not familiar with Matt Cutts, he is at the forefront of all of…
Summer has always been a season of rest. Kids celebrate their escape from school with marathon play days, families pack their vans for memorable vacations, and businesses step back to analyze and improve. In the information age, improving often means catching up with the latest online trends. Now, more than ever, businesses have a chance…