E-commerce competition is becoming fiercer every year. In 2016, global e-commerce sales neared $2 trillion, making up 8.7 percent of total retail spending, according to eMarketer data. By 2020, this will top $4 trillion and 14.6 percent of total retail spending. This market growth means more companies than ever are competing for online customers. On…
Today’s websites have to pull a lot more weight than they used to. It’s no longer enough to design a good-looking website with information about your products and services. Marketers know what factors influence the behaviors of online users, and designers are incorporating that knowledge to create powerful sites that offer greater results to businesses.…
It’s a given that search engine algorithms will always be changing. This makes site optimization for improved rankings an exciting (yet uncertain) process. I’ve seen these changes cause frustration among business owners and webmasters who want to stay ahead of the curve to maintain their hard-earned rankings. But you don’t have to live in fear…