How To Use Long Tail And Short Tail Keywords For SEO Success

A Better Way to Target Keywords

Targeting keywords for your business is one of the biggest challenges in setting up an effective SEO strategy. Not because it’s difficult to do, but because most people have a narrow lens through which they view keywords. If you’re looking to get real results from your keyword targeting, think outside of the limitations of traditional…

SEO and algorithm updates

How to Survive Extended Algorithm Updates

Google’s algorithm updates are a regular concern for SEO experts. It’s the love/hate relationship at the center of their efforts to achieve and maintain high rankings for their clients’ businesses. Most businesses have been able to bounce back from negative hits resulting from algorithm updates. But recently they’ve faced a new challenge: extended rollouts. Rather…

Web Search

Digging Beneath the Surface of SEO

The search engine optimization (SEO) landscape continues to evolve. As a result, many businesses struggle to understand how to implement the right strategies for higher rankings. Common misconceptions about what makes up a good SEO strategy lead to poor results. By going beyond quality of your content, you can begin to understand the deeper layers…