Learn from Other Companies’ Websites to Out-Google the Competition

E-commerce competition is becoming fiercer every year. In 2016, global e-commerce sales neared $2 trillion, making up 8.7 percent of total retail spending, according to eMarketer data. By 2020, this will top $4 trillion and 14.6 percent of total retail spending. This market growth means more companies than ever are competing for online customers. On…

Keywords

What Keywords Are and Why They Still Matter to Your Business

Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords. The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many…

Website Redesign

Conversion by Design: Understanding the Website Redesign

A website redesign is one of the most misunderstood and misused strategies when it comes to building your brand, increasing conversion rates, and generating more traffic. Many businesses fail to understand the pitfalls that can arise while overlooking the essentials required to execute a successful web redesign that meets their goals and objectives. Redesign Pitfalls…