Keywords

What Keywords Are and Why They Still Matter to Your Business

Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords. The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many…

Bad Website

5 Ways Your Website is Driving Customers Away

When it comes to designing an effective website for your business, you need to attract visitors, provide the information and solutions they need, and convert them into paying customers. But there are many ways that your website may be driving customers away. Identifying these factors creates a more powerful sales funnel that maximizes the return…