Domain Name

The Essentials of Naming Your Website

There are many factors that go into designing an effective website. Design elements and content work together to ensure that each component serves the site’s purpose for your business. A website must play many roles. It establishes your brand identity, increases visibility through search rankings, and provides the information your visitors need to receive the…

Computer and mobile

Forget Selling… Start Educating

Getting readers to your website requires you to go beyond your services and products. What many businesses, bloggers, and webmasters often forget is that they’re educators first. If you want to increase the number of visitors to your site, providing education in a way that they can understand and apply maximizes your branding efforts. Knowing…

Web Search

Digging Beneath the Surface of SEO

The search engine optimization (SEO) landscape continues to evolve. As a result, many businesses struggle to understand how to implement the right strategies for higher rankings. Common misconceptions about what makes up a good SEO strategy lead to poor results. By going beyond quality of your content, you can begin to understand the deeper layers…

Traffic to your website

The Power of Metrics to Grow Traffic

As the access to infinite amounts of data gets easier, webmasters can track the performance of their websites with increased specificity. For bloggers looking to optimize their sites and increase traffic, metrics provide the information needed to create the most valuable content for their audience. WordPress and Sitefinity are content management systems that allow individuals…