In-House or Outsourced Marketing?

When you first started your business, you undoubtedly wore many of the “hats” necessary to keep things running smoothly.  As your company grows, you will definitely need to hand off those hats for other people to wear… for business productivity and for your own sanity.  One of those hats being the one labeled “marketing” and…

Steve Jobs on Marketing

I stumbled upon this video showing a young(er) Steve Jobs on a stage in a pair of shorts in 1997, introducing a shift in Apple’s marketing that would eventually lead them to become a household brand. He’s introducing the “Think Different” campaign, which would be a pivotal point in Apple’s presence. In this video, Steve…