Measure web traffic

Measuring Website Traffic Leads to Real Results for Your Business

The performance of your website is an essential component to the success of your products or services. Measuring that performance requires the consistent tracking of a wide range of variables and metrics. Measuring website traffic is one measure that provides invaluable data and insight into the needs and behaviors of your users. It uncovers opportunities…

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Social Media ROI: How To Know if All Your Hard Work is Paying Off

Social media is essential to your marketing strategy. Its rapid growth among online users makes it a critical factor in the success of your business. Social media marketing requires comprehensive strategies that help you reach your target audience and convert prospects into customers. Your return on investment (ROI) provides the data and validation needed to…