Strategy

“You Need to Get on This!” – Part 7: Enhancing Your Social Media Strategy

Earlier in this series, we spoke about how incorporating social media into your marketing strategy should be inline with your business goals.  Defining your goals and how social media should support them is the first step.  Creating a strategic execution plan is next. Too often, small businesses don’t believe they can benefit from utilizing social…

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes

FYI, automated marketing methods get less interaction from Facebook fans. Good article from Hubspot. Many social media marketers schedule content for Facebook through third-party software tools from many different companies (including the HubSpot social media publisher). Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business…