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Social Media ROI: How To Know if All Your Hard Work is Paying Off

Social media is essential to your marketing strategy. Its rapid growth among online users makes it a critical factor in the success of your business. Social media marketing requires comprehensive strategies that help you reach your target audience and convert prospects into customers. Your return on investment (ROI) provides the data and validation needed to…

Strategy

“You Need to Get on This!” – Part 7: Enhancing Your Social Media Strategy

Earlier in this series, we spoke about how incorporating social media into your marketing strategy should be inline with your business goals.  Defining your goals and how social media should support them is the first step.  Creating a strategic execution plan is next. Too often, small businesses don’t believe they can benefit from utilizing social…