Roi image

Social Media ROI: How To Know if All Your Hard Work is Paying Off

Social media is essential to your marketing strategy. Its rapid growth among online users makes it a critical factor in the success of your business. Social media marketing requires comprehensive strategies that help you reach your target audience and convert prospects into customers. Your return on investment (ROI) provides the data and validation needed to…

Web Search

Why do Successful Companies Have Bad Websites?

According to the National Federation of Independent Business, a website design costing less than $1,000 is typically created by one person designing and developing with little strategic input. Meanwhile, a site costing $5,000 or more usually means a quality website with more content pages, more strategy regarding effectiveness for the target market, and usually some…