In today’s increasingly digital world, every successful business requires a user-friendly website. While web designers can help you create a landing page or a set-it-and-forget-it website, many businesses will need custom web development. While website templates work well for beginners, more advanced businesses will need more advanced websites. In fact, almost half (46%) of people say that a website’s design is their number one criterion for determining a company’s credibility.
If you’re interested in custom web development services and don’t know how to get started, here are just a few of the many benefits that a custom built website can offer.
- Standing Out from the Competition
No other business in the world is identical to yours, and no website in the world should be identical to yours either. A unique online presence will help establish your brand and highlight what makes your business special. When it comes to custom web development, it’s always better to stand out than to blend in.
- Increased Traffic
Having a memorable and user-friendly custom website will actually lead to higher traffic, too. Google privileges content-rich and mobile-friendly websites, while penalizing “thin” websites. The better your website, the better you’ll perform in search engine results. Web development teams know how to build your website from the ground up and use complex techniques to boost your website’s rankings. Unless you want be buried within the search engine results, you need a modern and professional website.
- Customer Satisfaction
In the online space, customer satisfaction and user-friendly often mean the same thing. Any confusing elements of your website can turn off potential customers, interrupting conversions before they happen. If you want to turn visitors into customers and customers into repeat customers, then you need a website specifically designed to boost your conversion rate. Slow loading times, confusing navigation, annoying pop-ups, and even hard-to-read fonts can all send customers right back to Google. However, by focusing on creating a seamless customer experience from the moment someone reaches your site, you can attract new customers that will want to return again and again.
Ultimately, creating a custom website for your company should be seen as an investment. These benefits may not instantly appear overnight, but in time, your website and business are sure to flourish. For more information about custom web development in Atlanta, visit Your Design Online.