Google’s latest algorithm update has some webmasters reeling — websites that were ranking well suddenly dropped off the map, and that’s a real problem! A problem, that is, for people who are trying to trick or massage the search engine robots.
A summary: It’s still all about content. That’s what Google (and the other search engines) are providing to their customer, the person using the search engine to find something on the internet.
Here’s a great article from Matt Haran (link to the full article below):
Never before has quality content been more important on the Web than now. With Google’s advancements in algorithms and the latest Penguin Update, many site owners and bloggers have the unfortunate question of asking: “What does this mean for my website’s ranking?” Well, the good news is that it helps greatly, especially for those sites with quality content already established.
In fact, the Penguin Update rewards high-quality websites by improving search page results and rankings.
We have a website. How did Google’s Penguin update affect us? We actually jumped two spots. Pretty cool.