It’s the question that internet marketers are asking, and trying to come up with the right answer has proven fruitless for most. It would be great if it were predictable, A + B = C; if you follow this formula, then your video or blog post will be seen and liked by millions, resulting in sales, hits or ad revenue, whatever your goal… As scientific as marketing is, a successful viral campaign rarely follows that elusive formula.

Check out this article at The Daily Dot, regarding a video which unintentionally received more than 3.4 million views on YouTube.