Whether you are starting your website from scratch or doing a redesign or upgrade, an important element to consider is what the other guys are doing. Yes, that’s right… your competition. It’s important to know what you are up against when you enter or re-enter the playing field.
First, start with the obvious… the aesthetics of the website. Take off your company hat for a moment and pretend you are a prospective customer. Looking at your competitor’s website through that lens will give you perspective on what works and how you can do it your way… and possibly better.
Okay, put your company hat back on and look at the overall digital presence of your competitors. How they use video, blogs, and social media to spread their marketing message. We mentioned a few posts ago about a handy little tool from our friends at Hubspot called Marketing Grader that will allow you to analyze how your website presence stacks up to the others in your marketplace.
As you are browsing through the websites of your competitors you will most likely see a lot of things you like and want to implement. But DO NOT copy! That’s the worst thing you can do! As I said above, do it your way… but do it better. That will make you stand out above the rest.
How does your website measure up to the competition? Is it time for an upgrade? Let us help!
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