We are starting a new series on “What Makes A Website.” Over the next few weeks, we’ll explore the elements that are must-haves on your website and the do’s (and don’ts) to make it great.
An obvious first place to start… the Homepage. The first page of your website that everyone sees when they land on your URL. It is, in essence, a “dashboard” for visitors to get to know your business at first glance. The window to your company’s soul. The warm welcome everyone will receive.
So, what makes a happy homepage? Here are some tips…
When people land on your website, they should immediately be able to figure out who you are and what you do
Branding – Your logo, company name, and slogan/tagline (if applicable) should be prominently placed. At the top of your site is usually best and images/text not too big or too small. Colors should match and not be too overbearing.
Images – In general, most people are “visual” in nature. Use images or stock photos to illustrate what your business does. Show as well as tell.
Once someone arrives at your page, what is it you want them to do? What do you want them to know?
Navigation – It should be very easy for visitors to move about your site and gain access to the information they want. Not only that, you should also use the navigation to direct them to the information you want them to have. Basic navigation to website pages should be clear and obvious with menu bars or tabs near the top of the page. Other “call-to-action” items should be well placed to get attention but not overshadow main content.
Search – While you hope your navigation will be enough, sometimes it’s not. You’ll want to have a way to search your site for any information. A simple search box on the page, above the fold, is a simple solution.
Content and Language – The idea is to communicate your company’s objectives, make a great impression, and provide a great user experience. The design and imagery of your site draws them in and make them want to read more. Now, what they read should be dynamic. Give just enough to convey your business message but also leave them wanting more. Give them the reason to click that “Contact Us” or “Request a Demo” or “Learn More” button.
Is your homepage happy? Let us know!