Ah…the technology age. The era of “we want what we want when we want it.” And when do we want it? NOW! Hence the beauty of the internet. All the information we want at the speed of light… unless of course you have a slow website. There is nothing more frustrating then waiting for a page to load when you are in a hurry. Gone are the days of being held hostage by a desktop. We are on the move with laptops and mobile devices which makes the need and desire to obtain information quickly all the more urgent. To add insult to injury, Google is now factoring “performance” into its search rankings. With everyone in the need for speed, can your company’s website performance keep up? It starts with that funny little word “optimization.”
Well speaking of Google and optimization, they’ve got a handy little free tool on their developer site to see how your website’s performance measures up as it relates to how your site is optimized.
Fast and optimized pages lead to higher visitor engagement, retention, and conversions. The PageSpeed family of tools is designed to help you optimize the performance of your website. PageSpeed Insights products will help you identify performance best practices that can be applied to your site, and PageSpeed optimization tools can help you automate the process.
Are you delivering on your visitors’ need for speed? Let us know how your website performs!