Landing pages can be a very important part of your marketing strategy. Essential, even. They are, in essence, what turns a website visitor into a company customer. A landing page is where your potential customer lands after clicking a link from your website, an ad, or an eNewsletter. A landing page is usually dedicated to a specific product or service related to the content the visitor was just reading that caused them to click and find out more. The greatest thing about landing pages is that people arrive there because they wanted to… it was their choice to click the link; so there is a greater chance they really want be there, and do whatever it is you are asking them to do… buy now, request a demo, sign up, register for the event, etc.
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on. ~Hubspot
Getting them to land is just the first step. From there, you’ve got to make visitors want to take the next step to becoming a customer. So how do we get them to stick the landing?
Here’s a video from Ezine Articles with some great tips on creating effective landing pages…