Designing a fully functional and comprehensive website leads to more site visitors, increased conversions, and a better user experience for your target audience.
But businesses need to consider other helpful resources their site’s content can link to in order to enhance the value of their websites.
Creating a resource page and providing useful and relevant links throughout your content will improve your site’s performance and position you as an invaluable resource for online users who need products or services like yours.
Create a Dedicated Resource Page
The most successful businesses are leveraging the benefits of dedicated resource pages. A resource page offers information and links related to a specific topic.
In addition to the convenience that a resource page offers your site’s visitors, you can target specific keywords to improve your search marketing results.
A resource page gives visitors an easy way to access the information they need to address a specific problem. Rather than searching through your site’s pages, the resource page helps them find what they need quickly.
This can improve engagement on your website while also moving prospective customers further into your sales process. It establishes your credibility as an industry leader and builds trust among your audience.
The Benefits of Linking to Outside Resources
It’s impossible to meet all of your target audience’s needs with one website. Linking to resources enhances the user experience, increases return visits, decreases bounce rates, and improves other performance metrics.
Search engine algorithms use ranking factors that determine how well a website matches the needs of online users. Linking to high-quality sites may improve your search engine optimization.
Linking to low-quality websites will negatively impact your site’s ranking in the eyes of the search engines. So sending users to high-quality sites that search engines trust can enhance your own performance in the results pages.
Linking out to other resources can also lead to links from those same resources. This creates other sources of traffic while enhancing the trustworthiness of your website.
How to Turn Your Website Into a Valuable Resource
Many websites have a Start Here page that guides new visitors through their content. Websites that cover complex or technical topics can use a Start Here page to make sure that users get the information they want in a way that’s easy to understand.
You can combine multiple blog posts and other content into a single page that addresses one topic. This is especially useful for businesses that address different topics within an industry.
The page can include links to external resources, tools, and other products.
Consider how you organize the resources you provide. Create categories that help users learn more about a specific topic. Categories help them navigate your site’s content or link to tools and other resources outside of your website.
Finally, if you create resource pages for your site visitors, make sure you highlight them on your home page and throughout social media. This helps you drive the right traffic to the right content, which improves the conversion rates on your site’s pages.
Home pages typically present a “big picture” view of business websites. By highlighting specific resource pages, new visitors can get to where they need to be without struggling to make sense of your website’s navigation.
Are you helping site visitors get more out of your website by linking to outside resources and tools? Let us know what strategies have and haven’t worked for you in the comments below.
Linking to other information turns your website into an even more valuable resource for your target audience. You leverage the content of related businesses and build a network that supports your long-term business success.