Mobile apps help law firms and other businesses reach prospective clients and build their brands. Apps serve a number of functions using features that may not be available or practical on your business website.
The amount of time that users spend on mobile apps continues to increase. This is forcing many law firms to ask, “Does my brand need an app?”
Understanding the benefits that apps can provide helps you determine the answer to this question.
The Value of an App for Your Law Firm
A mobile app is an additional channel through which you can engage with current and prospective clients. It offers an interactive experience that accommodates a wide range of devices that includes smartphones, tablets, and wearable technology.
A branded app must be useful and provide additional value to users. Creating an experience that solves the problems of your target audience is essential to the success of your mobile app.
Many law firms can accomplish these goals through the use of a responsive and fully functional website. This option may be ideal for some businesses depending on the services they provide and the needs of their clients.
Although a mobile-responsive website can reach clients on their devices just as easily as an app, your law firm may still benefit from a branded app.
Understanding the factors to consider is the next step in deciding if an app is right for your practice.
Investing in App Development
Creating and marketing an app for your brand requires you to invest a number of resources. There are financial, time, and energy costs required to develop a successful app that supports your law firm’s marketing strategy.
In addition, many apps fail to achieve the lasting success that businesses want. There’s a high level of competition in the mobile app market and many users delete a majority of the apps they download after one month.
Creating a successful app for your law firm should be the result of a comprehensive strategy that consists of meeting the needs of your audience and providing a unique experience that supports your online presence.
Building Your Brand With Your Mobile App
A mobile app is a powerful way to build your law firm’s brand, and the use of apps has become an essential part of the online experience for the growing number of mobile users.
Mobile users are also more likely to purchase services and products from businesses that have a dedicated app. The use of an app increases the engagement and interest of its users in your legal services.
Apps are used to provide special offers, exclusive content, and targeted marketing messages. This helps you reach prospective clients with the right message at the right time.
Mobile apps are designed for different platforms including the following:
A well-designed mobile app optimizes the experience for each user according to the platform and device being used. Having the right development team helps you consider the most important factors in building a successful mobile app.
Law firms must determine what their app will do for its users. How can prospective clients benefit from using your branded app? More importantly, consider what features will drive them to continue to use it over time.
Your development team can help determine which platforms will provide the best experience for users while meeting all of your law firm’s branding objectives.
If you’re not sure how an app can support your branding, include your questions in the comments below. Understanding the benefits that an app provides will help you make the right choice in your law firm’s growth strategy.