Educators know that if you want to teach something effectively, the easiest way for the student to remember is to involve them in their learning.
Marketers know this, too. That’s why they ask their prospects plenty of questions and try to get their senses involved, as well. Have you ever received a direct mail letter that asked you to put a big “Yes” sticker on the offer letter and return it? If you returned the letter, they know there’s a good chance you are interested in the offer. The “Yes” sticker is just to get you involved.
Email marketers can use this idea, too, for maximum success in your opt-in email marketing campaigns. Placing links in your marketing emails is one way to get your audience to interact with your message. It also helps deliver your audience to your web site, which allows for powerful tracking and statistics.
But how do you get them to click through? Over the next several weeks, we’re going to show you simple, yet effective ways to increase the response from your marketing emails.
Here’s one to get us started:
Communicate the Benefit to the Reader, Not Your Company. Be sure that there is a clear benefit associated with every link. Your audience will be more likely to click the link if they are aware that there is something valuable to them. Don’t assume that they’ll automatically perceive that value simply by clicking the link. Instead, make it very clear: When you click, you will get X benefit.
Avoid: View our latest offer here.
Instead, use: Get a money-saving coupon.