As you are thinking about the right social media networks to use, you should also think about how you plan to incorporate them into your business. As with all major business decisions, you should have clear goals and a plan. Business goals usually center around making money and/or saving money. What are you trying to achieve and how will using social media help you achieve it?
Here is a great video from the folks over at Entrepreneur.com featuring Jason Falls, author and CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service. Jason shares examples of strategies business owners can use to achieve their social media goals.